From Runways to Walls: Why the World’s Fashion Brands Trust the Streets
When you think about fashion, what comes to mind? Runways. High-gloss magazines. Carefully curated digital campaigns. But fashion has always had another home, one that’s raw, immediate, and unfiltered: the street. That’s where style is tested, where trends are born, and where brands meet people in real life. And that’s where Seen Media Group has lived for decades, playing a major role as a trusted partner to the fashion industry.
Our story with fashion isn’t just about advertising; it’s about authentic connection. We’ve partnered with nearly every major name in the industry, from established couture houses to bold streetwear disruptors. We’ve taken their creative visions and placed them where they matter most; on the streets, in neighborhoods, in the rhythm of the city, weaving brand messages and creativity directly into the culture.
Kenneth Cole , UGG
Wild posting is more than a medium; it’s a language. It’s the difference between seeing a brand and feeling it. Posters pasted throughout city streets carry an authenticity you can’t fake. They’re imperfect, vulnerable to the elements, but that’s the point, they’re alive. And fashion, at its core, is alive. It’s a conversation with the world, and wild posting makes that conversation impossible to ignore.
What makes SEEN different is depth and trust. We’ve done this for decades, watching trends rise and fall, yet the need for authenticity never changes. We know where a poster should live, how it should feel, and when it should appear. We understand the city like a designer understands fabric, and that’s why brands come to us again and again.
Fashion on the street is more than marketing; it’s a statement. It says: we’re here, we’re part of this, and we’re listening. SEEN will keep helping brands make that statement louder, sharper, and more meaningful, because fashion belongs out there, where people live, move, and create.
Looking back at some of the fashion campaigns that defined past seasons.
Chanel
Rag & Bone, Maje, Reebok
Rag & Bone , J Lindeberg , Diesel
Ganni
Swarovski
Coach , J Lindeberg
Acne Studios
Madewell
Mother Denim