A Holiday Takeover: SKIMS Redefines the Streets of NYC & Miami.

For the 2025 holiday season, SKIMS unveiled one of its most ambitious brand initiatives yet, a strategic push that blended high-fashion intimacy with real-world cultural reach. To bring that vision to the streets, the brand partnered with SEEN to produce a tightly curated, high-impact street poster takeover across two of the country’s most influential style markets: New York City and Miami Beach.

Built around themes of warmth, confidence, inclusivity, and a signature seasonal palette, the SKIMS holiday campaign found its most powerful expression in the public sphere. SEEN translated the brand’s polished holiday creative into a tactile, city-level presence through strategic permitted wild posting and guerrilla-style placements that intersected directly with the flow of holiday shoppers, travelers, and nightlife culture.

Through proximity, repetition, and aesthetic precision, SEEN helped SKIMS not only dominate two cities, but shape the season’s visual language in the process.