MARSHALL; celebrating six decades (since 1962) of iconic, loud music heritage.
For six decades, Marshall has defined the sound and spirit of rebellion — the unmistakable grit of plugged-in adolescence, the crackle of garage-born ambition, the volume knob forever turned just past reasonable. In 2025, to celebrate 60 Years of Loud, the brand returned to the culture of the street, partnering with Billie Joe Armstrong, frontman of the legendary punk band Green Day, to amplify its latest innovation: the Monitor III A.N.C. wireless headphones.
The collaboration bridges eras — from the amps that powered sweaty basement shows in the late ’80s to next-generation audio built for today’s restless, roaming listener. With up to 70 hours of playtime with ANC, 100 hours without, and the debut of Soundstage, Marshall’s new spatial-audio engine, the Monitor III A.N.C. continues the brand’s legacy of turning sound into something you feel as much as hear. Add Adaptive Loudness, and the device becomes a living instrument — adjusting to the chaos of the city without ever sacrificing fidelity.
To honor that lineage and attitude, SEEN brought the campaign to Williamsburg, a neighborhood whose cultural pulse mirrors Marshall’s own: raw, expressive, and unapologetically loud. Our Kent Avenue large-format canvas, one of Brooklyn’s most prominent visual corridors, served as the anchor for the rollout. Positioned along the East River, framed by industrial architecture, bike traffic, and the energy of the waterfront, the placement became a cinematic stage for the brand’s message.
In a neighborhood defined by music venues, creative studios, and a steady flow of New Yorkers who shape culture rather than follow it, SEEN’s placement allowed Marshall to speak directly to the audience most aligned with the brand’s DNA. The result was a street-level moment that blended heritage with innovation, tying 60 years of sonic legacy to a product engineered for the next generation of listeners.
By translating the campaign into the visual language of Brooklyn’s streets, SEEN helped Marshall do what it has always done best: go louder than the rest — and make sure the world hears it.
