ADIDAS SUPERSTAR X GLOZILLA: The MELROSE Wall.

We had the opportunity to bring Adidas’ Superstar campaign featuring GloRilla to life on one of our standout wall signs along Melrose Avenue in Los Angeles. The neighborhood itself is as iconic as the campaign; Melrose has always been a cultural crossroads where fashion, music, and street style collide. By activating this wall, the Superstar message dropped right into the heart of that energy, where it could be seen daily by locals, tastemakers, and visitors alike.

Pairing the heritage of the Adidas Superstar; an icon that has shaped sport, music, and street culture for over 50 years, with GloRilla, one of today’s boldest new voices in hip hop, made the placement feel both timeless and of-the-moment. At SEEN, we love projects like this because they show the power of embedding brands directly into the city’s fabric.

With the Melrose wall positioned right next to the Adidas retail shop, the placement gave the campaign real staying power. It wasn’t just another ad on the street, it reinforced the brand right at the point of sale, adding an extra layer of visibility and energy to the store itself. Thousands of people pass through this stretch of Melrose every day, and the scale of the wall made it impossible to miss. It turned the campaign into something that lived in the neighborhood, not just on a wall, creating a lasting presence that connected directly with the community

Adidas Superstar on Melrose Ave. featuring GloGilla.