A citywide splash of playfulness from Jon Burgerman.

At the core of the partnership between SEEN and Jon Burgerman is a shared belief in what public space can be. Rooted in the mission of the SEEN Public Art Initiative, the collaboration champions accessibility, celebrates artistic expression, and adds a layer of surprise to the everyday act of moving through New York City. By reimagining advertising real estate as playful, expressive public canvases, the project reveals the power of outdoor media to spark connection, disrupt routine, and restore a sense of wonder to the urban landscape.